Your customers’ customers are your customers.

So the question we are called on to answer is no longer primarily, “can it be built?”, but rather, “should it be built?

How to craft a unique value proposition.

Startups that succeed are those that manage to iterate enough times before running out of resources.

No methodology can guarantee success. But a good methodology can provide a feedback loop for continual improvement and learning.

Love the Problem, Not the Solution.

The key is to build a continuous learning culture of experimenters versus specialists, where it's everyone's job to be accountable toward creating and capturing customer value.

Life's too short to build something nobody wants.